PPC - Paid Website Traffic
The advantage to PPC, also known as SEM or paid website traffic are: paid only for the clicks gained, fast ramp up, greater targeting, and predictable results. The disadvantages for PPC are: the ever rising cost, no long-term residual returns, does not capitalize on upswings.
Given the understands of PPC, it is important to develop a strategy that minimizes waste and target high conversion customers. Here are some targeting factors that can be deployed for Automotive clients.
-Used and CPO searches
-Target by city limit
-Target by radius
-Target by vehicle types
Client owns any and all PPC accounts created.
Management Fee: 13% of ad budget.
85% goes toward actual ad spent.
Minimal monthly budget is $1500.
Month to month service.
Funds to be collected at start of campaign.
Main ad platform is Google Adwords. Bing and Yahoo maybe add if budget allows.